Incremental reward functions create incentives along deal processes from first interest, when a new lead is created, through to qualified lead, when an opportunity is created, and finally to sales order processing. Opportunities can be divided into several stages to suit the unique deal registration trajectory at each company.
This post explains how manufacturers can incentivize revenue-driving brand advocacy from their resellers. It's the fourth and final part of our series on looking beyond 'quantity of sales' when rewarding contractors, distributors and vendors.
In our newest eBook, designed specifically for manufacturers, we explain why you need to be sharing your extremely valuable information about consumer habits and interests with your channel partners, equipping and empowering them with knowledge that will enable them to sell more products and become more effective brand advocates